Happy and satisfied clients are the best brand ambassadors with their authentic testimonies and worth-of-mouth promotion. That’s why we selected a small group of engaged clients to become our brand ambassadors and created for them a referral rewards system and ambassadors workshop. They are the ideal persons to endorse and promote our financial products and services in their area and refer/connect potential clients (borrowers) to the fund. A win-win-win-situation: for our existing clients, the potential clients they refer and SME Impact Fund.